Salesforce CEO
The donated land is designated for the Ouli Project in
Land Acquisitions and Community Concerns
Since 2000, the Benioffs have acquired more than 600 acres of land in Hawaii, with an estimated value of nearly $100 million. While their initial purchases focused on beach resort properties, their activity shifted significantly after 2020, when they began buying residential, commercial, and agricultural parcels in and around Waimea. Investigations into public records indicate that at least 38 parcels were purchased through various anonymous limited liability companies and a nonprofit organization.
The scale of these acquisitions drew scrutiny from the Waimea community, which is characterized by a close-knit population and a significant Native Hawaiian presence. Residents expressed apprehension that the influx of high-value land purchases by a billionaire could exacerbate existing housing affordability issues. Data indicates that median home prices in Waimea reached over $1 million in January, marking an 87% increase compared to pre-pandemic levels. State Senator Tim Richards noted that the region experienced a sharp rise in property prices following an influx of mainland residents seeking more isolated living conditions during the pandemic, creating a market that many local families find difficult to enter.
Philanthropy and Personal Holdings
The Benioffs have maintained that their land-buying strategy is distinct from other technology figures who have invested in the state. According to the couple, their acquisitions are divided between personal family use and philanthropic efforts. While 11 of the 38 parcels are linked to charitable projects—including the Ouli Project and a 2022 donation of five residential properties to a local private school—approximately 24 parcels, covering about 165 acres, remain for the use of the Benioff family. These holdings include a private ranch and residential properties.
In response to local speculation regarding the purpose of the land, Marc Benioff has explicitly denied plans to establish a Salesforce facility in the area. He also dismissed suggestions that the properties were intended for survivalist purposes, stating that his philosophy centers on maintaining a family home while contributing to the community. The couple reiterated their support for the HICDC’s mission, expressing satisfaction that the donated land is being utilized to address the critical housing shortage on the Big Island.
