A Swedish luxury bed manufacturer is capturing global attention for its high-end product line, which includes a flagship mattress priced at approximately ₹7 crore to ₹10 crore. The
The significant price tag is attributed by the manufacturer to the extensive labor required for assembly and the quality of the raw materials used. Unlike standard mattresses, the Grand Vividus is constructed entirely by hand, a process that reportedly requires hundreds of hours of work. The company markets these beds as long-term investments, with a design lifespan of up to 50 years, supported by maintenance and refurbishment services intended to extend the product's utility.
Material Composition and Design Philosophy
The core of the Hästens construction philosophy involves the use of natural fibers, including horsehair, cotton, wool, flax, and pine. The brand specifically utilizes horsehair sourced from manes and tails, which undergoes a process of boiling, rinsing, and treatment before being integrated into the mattress. According to the manufacturer, this material is selected for its natural resilience and its ability to facilitate airflow, which the company claims aids in moisture management and ventilation.
The structural design of the Grand Vividus intentionally avoids memory foam and latex. Instead, the combination of cotton for cushioning, wool for insulation, and flax for structural integrity is intended to create a specific sleeping experience described by the brand as a floating sensation. While these materials are marketed for their pressure-relieving and temperature-regulating properties, the company acknowledges that individual comfort remains subjective and dependent on the user's personal preferences and sleeping environment.
Market Presence and Celebrity Association
The Grand Vividus has gained visibility through its association with several high-profile figures, including Drake, who reportedly purchased the first unit. Other celebrities linked to the brand include Beyoncé, Cristiano Ronaldo, Tom Cruise, Brad Pitt, Maria Sharapova, and DJ Khaled. These mattresses are typically sold as part of a comprehensive bed set, with a standard 180 by 210 centimeter configuration weighing approximately 455 kilograms.
Following its international success, Hästens has expanded its retail footprint into India. The company established its first flagship store in the Worli district of Mumbai in April 2025, occupying a 2,700-square-foot space designed for personalized fittings. The brand has also extended its presence to New Delhi and Ahmedabad, allowing prospective buyers to test the construction and feel of the beds before committing to a purchase.
